How Financial Professionals are Operating in this Era of Uncertainty
InspereX, in partnership with Red Zone Marketing, has recently conducted the fifth iterartion in a series of studies to uncover how some of the most successful financial professionals are finding new ways to change their business operations, communications, and marketing through these uncertain times.
Based on responses from nearly 350 wealth managers, fiduciaries, financial planners and brokers across more than 50 broker-dealers and banks, the compiled research shows that, for example:
Top Marketing Strategies
1) Referrals without asking 2) Asking for referrals 3) Email Campaigns 4) Virtual Educational Seminars 5) LinkedIn Prospecting These strategies are proclaimed to have resulted in the most new clients.
Investor anxiety level is a 5 on a scale of 1-10 with 10 being the highest anxiety, as rated by their financial professional.
41% see equities as being the top investment opportunity for growth in the next six months.
Returning to the Office
53% have already returned to their offices in 2021, 19% expect to return in Q3 2021, and 13% don’t expect to return in 2021.
26% are currently conducting in-person meetings with clients, 25% plan to meet in-person in Q3 2021, and 34% plan on having in-person meetings with their client in sometime in 2022.
39% are currently meeting with prospects virtually.
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April 2021 Survey Report:
How Financial Professionals Are Operating in This Era of Uncertainty
The survey was conducted between April 19-25, 2021 and included 346 respondents from 50+ broker-dealers, banks and RIAs across 41 states. The survey was conducted by Red Zone Marketing, a full-service marketing research consultancy. InspereX LLC and Red Zone Marketing are not affiliated.