How Financial Professionals are Operating in this
New Era of Uncertainty


Incapital has partnered with Red Zone Marketing to conduct a series of studies to learn how financial services businesses are changing and thriving in the midst of the COVID-19 crisis. Specifically, we sought to uncover how some of the most successful financial professionals are finding new ways to change their client communications, marketing and prospecting.

Based on responses from nearly 650 wealth managers, fiduciaries and financial planners across more than 50 broker-dealers and banks, the compiled research shows that, for example:

  • 83% will be returning to a normal, in-office schedule sometime in 2020, with results varying based on geographic location. Yet, 51% do not have a plan for returning to the office. Meanwhile, 61% of the top producers (with revenue over $800,000 in 2019) do have a written plan.
  • 61% have announced safety measures for clients or employees, including the types of safety measures that will be employed.
  • 67% are confident they can attract new business through virtual meetings, while 78% of top-producers surveyed feel the same. The findings also indicate which marketing strategies are most popular among all surveyed and top-producers.

Download the PDF report detailing the results of the survey by completing the form below.




The survey was conducted between June 15-19, 2020 and included 641 respondents from 50+ broker-dealers, banks and RIAs across 48 states.

The survey was conducted by Red Zone Marketing, a full-service marketing research consultancy.
Incapital LLC and Red Zone Marketing are not affiliated.

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